Nourish Your Skin Naturally With These Homegrown Beauty Brands

We’ve all heard of “organic” and “cruelty-free” beauty products sprouting up in recent years, but have you ever wondered how “natural” they really are? Most importantly, are they actually worthy products to include your beauty routine?

This week, we zoom into natural beauty products and find out if they are really worth the hype!

What Makes a Product ‘Organic’ & Why Should You Care?

Unlike natural and organic products, traditional skincare brands are mass-produced and contain a whole array of added chemicals to either extend a product’s shelf life or slap on artificial fragrances to make them more marketable. It is then uncommon to see chemicals like paraben and sulfate sneak into our favourite facial masks without us even knowing.

These facts, coupled with more consumers turning into conscious shoppers (like yourself!), brands have quickly labelled new products that claim to be “natural” and “organic” to stay in the game -and that’s a good thing!

So what makes a product organic? Organic products contain ingredients that are made of 95% or more of organic ingredients from plant sources, and should be grown without pesticides or harmful petroleum-based fertilisers. The result? You’ll get to enjoy beauty products that are all natural, gentle and kind to your skin!

While these chemicals are mostly safe for our skin, they may lead to breakouts and cause inflammations for any users with sensitive skin, and let’s not get into how it does more harm than good to our environment! Besides, did you know that most chemicals used in cosmetic products are not regulated?

Making The Switch

If treating your skin to the goodness of natural ingredients sounds like heaven to you, here’s a few of our favourite homegrown beauty brands you should check out:

1. Into The Wild

Into The Wild prides itself in focusing on superfood-based ingredients on all their products, which range from lip balms, facial masks and body scrubs. Their philosophy? “What you feed your skin is just as important as what you feed your body”.

This philosophy extends into all their products, with ingredients like avocado, cacao and rose oil used in their products. We love the Rose Lip Tint that replaces the conventional lip balm with the goodness of African Shea Butter, Coconut and Rose Oil.

The best part? It leaves behind a luscious, all-natural red tint on your lips that’s perfect for that first date!

2. WANT Skincare

WANT is an ethical beauty skincare brand based in Singapore that not only advocates for cruelty-free and natural products, but hopes to use their platform to promote empowerment for marginalised women in Bali, Indonesia and Benin.

End off a long day with the beet this honey cleanser, which is made up of more than 60% of raw honey that soothes, smoothens and radiates your skin after each use! Just like this cleanser, all other products are handmade from botanical oils and minerals and formulated without synthetic ingredients.

3. Sven’s Island

Sven’s Island sources for the best ingredients from remote islands in New Zealand to create products that boast rich, authentic and sustainably-sourced natural ingredients with zero chemicals. From lip care, ointments and face cleansers, you can be assured that they are not only good for you, but friendly to the environment!

The Miracle Manuka got our attention for being an all-natural remedy that can provide relief for acne, blemishes, eczema and cuts! With the addition of the organic Manduka oil, this product is filled with positive antibacterial properties that soothe and repair scarred tissues.

Shop for these beauty brands and many more at FitnessFest™ by AIA’s wellness market! Discover the best brands in fitness and wellness at one destination.